The expansion puts Flashfood in all 26 Gelson’s locations, increasing access to fresh, affordable fruits and vegetables
LOS ANGELES, CA - April 28, 2026 - Flashfood, the leading surplus grocery platform, is now available in all 26 Gelson’s Markets locations, offering Flashfood’s signature and popular Produce Box – a mix of affordable, fresh and high-quality produce – to anyone in Southern California looking for a great deal on fruits and vegetables.
Since launching in a handful of Gelson’s stores just a few months ago, Flashfood shoppers in Southern California have purchased more than 1,000 Produce Boxes, each with fresh assortments of seasonal fruits and vegetables. Shoppers love them – most stores sell out of their Flashfood boxes every day. It’s a great deal on Gelson’s famously high-quality produce, and keeps perfectly good food from going to waste.
“As a beloved institution of the community, Gelson’s is an outstanding partner for Flashfood. Reaching their full footprint means more families get a great deal on great food,” said Jordan Schenck, CEO of Flashfood. “Fresh, high-quality produce should be accessible to everyone. In one of the most influential food markets in the country, our mission is to make sure no one misses out on the beauty of California fruits and vegetables.”
“We are encouraged by how quickly customers have responded to and embraced this program, and with California's peak produce season upon us, the timing is right to expand Flashfood to all of our locations," said Rick Williams, Chief Merchandising and Marketing Officer for Gelson's Markets. "They have been a great partner, and we’re proud to extend access to high-quality produce at a great value to more of our communities while furthering our commitment to sustainability."
Flashfood helps shoppers find great deals on fresh groceries through partnerships with grocery stores. Retailers list their surplus food at a reduced price on the Flashfood app, increasing access to food and keeping good food out of landfills. The company continues to grow with both national and regional partners as retailers look for more consistent ways to manage surplus inventory while improving affordability for shoppers.
For more information, including a list of participating locations and to download the app, visit www.flashfood.com.
About Flashfood
Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at discounted prices. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 160 million pounds of food from landfills while saving its shoppers more than $400 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.
About Gelson's Markets
Recognized as one of the top 10 grocery stores in America by USA TODAY 10 Best Readers' Choice Awards and voted Best Supermarket in the West by Consumer Reports, Gelson’s Markets operates 26 premium markets across Southern California, along with ReCharge by Gelson’s in Santa Ana and Costa Mesa, a convenience store concept offering coffee, fresh food, snack options, and on-the-go essentials. Rooted in California’s vibrant communities, Gelson’s is known for the personal touch of a neighborhood market with the variety of a full-service grocer. Customers enjoy top-quality produce, meat, seafood, bakery, floral, chef-crafted meals from Gelson’s Kitchen, a growing private label program, and a curated mix of local, specialty, and organic products. Select locations feature in-store wine bars that serve as lively community gathering spots with wine, craft beer, and casual bites. The company also supports emerging brands through its First to Market program, a trusted path for successful product launches. Founded in 1951, Gelson’s continues to focus on quality, freshness, and a welcoming shopping experience, supported by a dedicated team across the region. Find out why Life Tastes Better Here® at Gelson’s and follow @gelsonsmarkets on Instagram, Facebook, and TikTok.
PR Contacts:
Flashfood
Esther Cohn ([email protected])
Gelson’s
Audrey Doherty ([email protected])
